MatomoThis page
- Focus
- Full-featured open-source web analytics platform.
- Hosting
- Self-hostable
- License
- GPL-3.0
Matomo
- Type
- Hosting
- Self-hostable
- License
- GPL-3.0
- Replaces
Quick verdict
Use when
Use when you need GA-like reports and on-prem data ownership.
Skip when
Skip when you need a fully managed SaaS with zero operations work.
Matomo vs common alternatives
Stable selection factors from this listing—focus, hosting, license, and access. Confirm live details on each official site.
Google Analytics
- Focus
- Web and product analytics from Google.
- Hosting
- Commercial SaaS
- License
- Proprietary (typical SaaS)
| Dimension | Matomo | Google Analytics |
|---|---|---|
| Focus | Full-featured open-source web analytics platform. | Web and product analytics from Google. |
| Hosting | Self-hostable | Commercial SaaS |
| License | GPL-3.0 | Proprietary (typical SaaS) |
| Access | Website + GitHub | analytics.google.com |
What is Matomo?
Matomo is an open-source Product Analytics project. Full-featured open-source web analytics platform. OpenElse lists it as an alternative to Google Analytics, with self-hostable deployment and GPL-3.0 licensing. Confirm live features, hosting options, and terms on the official site and repository.
What Matomo provides
Core signals from this OpenElse listing—verify depth on the official site.
Open-source codebase
Source is published on GitHub at github.com/matomo-org/matomo.
Self-hostable
You can run it on your own infrastructure.
GPL-3.0 license
Distributed under GPL-3.0. Read the license text before production use.
Workflow tags
OpenElse tags this listing for privacy, enterprise.
SaaS replacement mapping
Mapped as an open-source option when evaluating replacements for that commercial product.
How to evaluate Matomo
A practical path from this directory page to a decision.
Scan this listing
Review the one-liner, self-host status, license, and “when to pick it” note for Matomo.
Open the official site
Visit matomo.org for product docs, demos, and current feature scope.
Check the repository
Use GitHub for release cadence, issues, stars, and deployment docs before you commit.
Compare siblings
Open other OpenElse tools in the same category or mapped to the same SaaS to see trade-offs.
Who Matomo is for
Teams leaving Google Analytics
Use when you need GA-like reports and on-prem data ownership.
Operators who want data control
Matomo is listed as self-hostable on OpenElse.
Product Analytics buyers
Privacy-friendly and self-hostable analytics instead of GA or Mixpanel.
When Matomo is the right pick
Use when you need GA-like reports and on-prem data ownership. Skip when you need a fully managed SaaS with zero operations work.
Licensing and platform notes
Facts to verify on the official site before you depend on a workflow.
- Self-host status
- Self-hostable on this listing. Verify install paths and supported environments in the project docs.
- License
- GPL-3.0. Confirm obligations for SaaS, embedding, and redistribution before shipping.
- Source of truth
- Features and terms are defined on matomo.org and the GitHub repository—not on this page.
- Affiliation
- This route is a curated OpenElse listing at /tools/matomo. It is not the official Matomo product site.
Frequently asked questions
Quick answers about this listing—open a question to read more.
Is Matomo open source?
Yes. OpenElse lists Matomo as an open-source project under GPL-3.0. Review the license file in the repository for exact terms.
Can I self-host Matomo?
Yes. OpenElse marks Matomo as self-hostable. Follow the official docs for install and operations.
What does Matomo replace?
Matomo is mapped on OpenElse as an open-source alternative to Google Analytics. Use when you need GA-like reports and on-prem data ownership.
Is this the official Matomo website?
No. This is a OpenElse directory page. The official site is https://matomo.org, and the source repository is https://github.com/matomo-org/matomo.
Where can I find Matomo source code?
The public repository linked from this listing is https://github.com/matomo-org/matomo.